How Kim Peterson Does Social Media

 Recently I presented to a bunch of "really" smart Dynamics consultants on how I do social media. I shared why, how and resources available for FREE! Thought I should share it with anyone who wants to see what can be done in as little as an hour a month! 

Timely articles helping Dynamics partners in building awareness


For a time, I used to track how many times I left a voice mail to the times I actually talked to someone. It was around 9 out of 10 dials was a voice mail. Crazy huh?

So, what can you do about it? It’s frustrating and it’s not getting better – we now simply expect to get voice mail – we almost drop the phone when we get a person on the other end. I do miss the days when you could fill up a day with 20 calls and update your clients on what they needed to know. They wanted to talk to you! I guess some of that changed when margin on software became slim and it’s all about being billable!

Dynamics Connections ISV Hand Off Time - November 1st


Dynamics Connections is excited about the next round of ISVs during one-on-one Show & Tell sessions with partners!

Every 6 months I bring on new ISVs, so topics and learning is always changing. It’s time efficient and effective for VARs to hear from someone who’s been in the industry forever!

I share information in the manner that I would want to consume it as partner. I understand how hard it is to find time in learning; but it’s important to take the time for the future of your revenue and client’s challenges.  I cover 10 ISVs in 1 Hour educating

Do You Deserve a Referral?

If you were a client of your organization – would you give your company a referral? It’s in interesting question. 

Today’s business world relies on referrals. Over the years I’ve asked partners in the Dynamic ERP space on how they find clients – the number one answer is referrals. It’s true, partners depend on referrals – it’s a faster and easier sale. 

Not sure if it’s an updated fact – but I heard the statistic years ago: it’s 5 times easier to close business from a referral. I also read a Nielsen report saying 83% of us turn to others they trust for recommendations. That pretty much sums it up! 

You Marketing in the Dynamics Space?


How is your marketing coming along? Want to network and learn from Dynamics Partner marketing peers?

There is a group of marketing professionals working together in messaging, designing and coming up with content that will help boost Dynamics user satisfaction. That group is called the Channel Marketing Alliance (CMA). Besides finding out who else is your peer; you also can learn!

Idea Swapping – Re-invent to Success!


Growing companies need to invent themselves to stay ahead of the competition and exceed client’s expectations.  Management also needs an open ear to employees’ ideas to make a difference in client's satisfaction.

A great way to kick off the year is “idea swapping” internally and with clients and prospects.

Idea Swapping offers a voice to those who may not be a part of decision making.  This article shares how you gather ideas easily and capitalize on improvements you never thought of in the past. 

Planning Tools - Marketing Calendar

The most important thing when planning is making it repeatable and measurable.  If you can’t do both, question yourself.  It takes discipline and by documenting a plan, even if it’s quarterly, you are ahead of the competition and just lowered your stress level.  After all – you don’t plan a sport without a plan, do you? 

I’m a planner and I’d like to share a tool that I’ve used for many years in planning.  It’s a simple spreadsheet with different tabs.   

  1. Sample plan so you get an idea of how to lay out activities.  I typically do this by media type.  I have one calendar of events, so you can concentrate on what needs to be done this month and the next.  It’s also common for me to look at it for the year – but add the details by quarter.   
  2. To Do List – this is a great tool that alleviates stress on what you need to do in tactics.  You can put as much detail as you feel, then sort it by the week and only worry about that week.  You can also sort it by who is responsible.  I keep all these lists on the plan, as you are finish, then show done.  Because at the end of the day, you usually do the same tactics for the activities.  This way it’s built, and you can update the dates, etc. 
  3.  Click here to get the YouTube recording which outlines how you use it.