I’m always surprised when I talk to partners about how they market to prospects. It’s typically sporadic – not a well-planned or executed. Not sure why – I ask you – do you play a football game without a plan? Same should hold true in communicating with those you want to grow your business within the near future.
On average, it takes 7-9 touches, for a prospect to buy. This can’t possibly be done in person and in today’s world, people are next to impossible to reach via phone (most are working from home). It takes valued content and a plan.
Presenting can be one of the most rewarding activities you can do. It’s important to share your knowledge. It takes courage. It’s also something that you know you need to get to, but you never get around to it… could be you are afraid?
I’ve found doing webinars is so much easier than standing in front of a group. Preparing is key and for this reason, I’ve documented what I’ve learned over the years.
If you are a Dynamics partner, I’ve posted the following materials in the Dynamics Connections ISV Library > Marketing Resources > Webinars.
It can be an overwhelming task when recommending an ISV. You have to take important steps:
1. Understand the client’s pains/needs
2. Understand what ISVs have a solution to help
3. Who do you talk to within the ISV organization?
4. How does the ISV work with you and your clients – what is in it for me?
5. How complete does the solution answer the problem
6. How to position it to your client
7. What to share with your client (fact sheets, recordings, etc.)
8. How to qualify the client so you can best prepare the publisher in education and qualification.
9. Getting the process going – as each publisher has their own way of doing things.
It is a part of the equation in supporting companies in using Dynamics.
I thought I would share how you can make this process easier. Whether you are a user or you are a partner. This document outlines 10 ISVs. It explains who they are, links to an email that further explains with resources and up to 5 questions the publisher would ask to see if you are a prospect or a suspect.
The ISVs featured have solutions that can help any user on needs, to extremely specific industry requirements. Hope this help you on education you can find in the Dynamics Connections ISV Library (partner only portal). The purpose of the portal is to offer you “stuff” you can’t find on the publisher’s website – tools to help you, allowing you to learn and educate your clients/prospects. Enjoy!
I hear from partners often that they are trying to find new clients – you have to add at least 10% new clients each year. Statistics show you lose 10% each year – so it you want to continue to grow – you need to move forward in finding NEW!
To help you think about where – I have created a list of potential sources… not in any specific order.
Working within the Microsoft channel is a challenge. We know there is a value in Microsoft, VARs and ISVs working together. Yet, after all of these years, we hear the same song over and over again.
If you ask anyone in the channel, they will likely say the channel does not work well together – there are unknowns and confusion. You also hear the blame game going on where someone went behind the others back to close a deal. Many channel members think short term and not at the full picture. Let’s face it – IT IS HARD!
How do you get strangers comfortable with one another? Ice breakers! It is a great way to cut stress and to get folks talking – it’s also a way to learn.
While at GPUG, we created a list of ideas – see below – and I thought I’d dust it off and share it with you so you can try it out at your next networking opportunity!
To gain your interest - here's some of the ideas:
Recently I presented to a bunch of "really" smart Dynamics consultants on how I do social media. I shared why, how and resources available for FREE! Thought I should share it with anyone who wants to see what can be done in as little as an hour a month!
For a time, I used to track how many times I left a voice mail to the times I actually talked to someone. It was around 9 out of 10 dials was a voice mail. Crazy huh?
So, what can you do about it? It’s frustrating and it’s not getting better – we now simply expect to get voice mail – we almost drop the phone when we get a person on the other end. I do miss the days when you could fill up a day with 20 calls and update your clients on what they needed to know. They wanted to talk to you! I guess some of that changed when margin on software became slim and it’s all about being billable!
Dynamics Connections is excited about the next round of ISVs during one-on-one Show & Tell sessions with partners!
Every 6 months I bring on new ISVs, so topics and learning is always changing. It’s time efficient and effective for VARs to hear from someone who’s been in the industry forever!
I share information in the manner that I would want to consume it as partner. I understand how hard it is to find time in learning; but it’s important to take the time for the future of your revenue and client’s challenges. I cover 10 ISVs in 1 Hour educating
If you were a client of your organization – would you give your company a referral? It’s in interesting question.
Today’s business world relies on referrals. Over the years I’ve asked partners in the Dynamic ERP space on how they find clients – the number one answer is referrals. It’s true, partners depend on referrals – it’s a faster and easier sale.
Not sure if it’s an updated fact – but I heard the statistic years ago: it’s 5 times easier to close business from a referral. I also read a Nielsen report saying 83% of us turn to others they trust for recommendations. That pretty much sums it up!
How is your marketing coming along? Want to network and learn from Dynamics Partner marketing peers?
There is a group of marketing professionals working together in messaging, designing and coming up with content that will help boost Dynamics user satisfaction. That group is called the Channel Marketing Alliance (CMA). Besides finding out who else is your peer; you also can learn!
Growing companies need to invent themselves to stay ahead of the competition and exceed client’s expectations. Management also needs an open ear to employees’ ideas to make a difference in client's satisfaction.
A great way to kick off the year is “idea swapping” internally and with clients and prospects.
Idea Swapping offers a voice to those who may not be a part of decision making. This article shares how you gather ideas easily and capitalize on improvements you never thought of in the past.
The most important thing when planning is making it repeatable and measurable. If you can’t do both, question yourself. It takes discipline and by documenting a plan, even if it’s quarterly, you are ahead of the competition and just lowered your stress level. After all – you don’t plan a sport without a plan, do you?
I’m a planner and I’d like to share a tool that I’ve used for many years in planning. It’s a simple spreadsheet with different tabs.